I was lucky enough to be at the launch of the 10:10 campaign at the Tate Modern on Tuesday.
This campaign was started by film maker Franny Armstrong, who like a lot of us, feels desperate about the lack of political action on matters environmental, thus decided that the only way to bring about change is for us to act individually and en masse, regardless of policy.
The campaign invites us all to identify ways of cutting our own carbon emissions by 10% by the end of 2010. It is vital that a 10% cut is achieved by then if we are to slow global warming. If we dont, the result, put bluntly, is the end of civilisation as we know it.
Time is running out, and as Franny put it: ‘We will be the only species to knowingly wipe ourself off the planet’.
The 10:10 campaign website provides lots of information about the simple steps that we can undertake to reduce our carbon footprint and make simple lifestyle changes. It really doesnt take much to reduce your personal emissions by 10%.
Tens of thousands of people have signed up – but it matters that we ALL make this commitment. Politicians – who appear to have done very little are jumping onto the 10:10 bandwagon, with Simon Hughes committing the Lib Dems to the campaign on launch day, David Milliband personally signing up, the Shadow Cabinet pledging to support the camapign and today, the Cabinet have also commited. Lots of celebs have also committed to do their bit, Colin Firth, Kwame Kwei-Armah, Delia Smith, Sarah Cox, Tottenham Hotspurs football club…..
But this is not a choice that should be influence by politics. Neither does it matter which celebs have added their name to the campaign list. It is a personal issue.
We can choose to act now to preserve the planet for future generations and for the wonderful wildlife around us. Or we can do nothing, live selfishly, consume incessantly and destroy the lot.
For me there is little doubt as to the right way to go…. and although the launch event was a little muddled at times and lacked finesse/gloss, the essence of it was brilliant and one can only be inspired by the energy and commitment of Franny Armstrong and her team to encourage us all to bring about change.
Sign up to the 10:10 campaign at: www.1010uk.org